11/25/2023 0 Comments Subscribe to my newsletterProviding value early on can help establish trust and credibility with your subscribers. This could be a free resource, a discount code, or exclusive content they won’t find elsewhere. Offer something of value to your subscribers in the third email. It’ll allow you to connect with the subscriber on a deeper level and set you apart from other similar businesses.Ĭheck out how David Kind tells their subscribers who they are with a cool back story in this example of a welcome email: Or, share your mission and how your product or service is changing the world. Pro tip: Get personal with the new subscriber by telling a cool story or little-known fact about your business. This can help you sell your product or service in later emails, because your subscribers will already be familiar with who you are and what you do. Highlight your brand’s unique value proposition and explain why your subscribers should choose you.Įxplain what your business is all about and who you are! Show off your personality and start building a connection. In the second email, introduce your brand and explain what differentiates you from your competitors. Here’s a welcome email example that thanks subscribers when they sign up for the AWeber blog newsletter:Ģnd Email: Introduce Your Brand and Value Proposition Incentives give visitors immediate value and an excellent reason to subscribe. Pro tip: If you don’t currently promote a lead magnet like an ebook, checklist, or worksheet on your signup form, you might want to try using one to grow your email list more quickly. If you don’t, you’ll most likely lose your subscribers’ trust and frustrate them. If you do, your welcome email should deliver the incentive you promised in your signup form. When subscribers know you appreciate them, they are more likely to have positive feelings toward you and your brand.ĭo you get site visitors to sign up for your email list by giving them an incentive when they subscribe? Not only does it add a human quality to your email, but it also builds brand loyalty. “Thanks” is one of the most effective words in your emails. Make them feel appreciated and valued from the start. Use a friendly tone and thank your subscribers for joining your list. It should also introduce your brand and welcome new subscribers to your community. Your welcome email series should start with thanking your new subscriber for joining your email list. 1st Email: Start With a Warm Welcome and Thank You Let’s dig straight into creating your perfect welcome email series. If they like receiving your emails, they’ll likely enjoy your social media updates too! How To Write a Welcome Email Series You could also deepen your connection with them by providing links to your social channels like Facebook, Twitter, and Instagram and encouraging them to follow you. Getting subscribers to reply to your emails or call you is a great way to further your relationship and learn more about them. Include contact information in your welcome email to make yourself accessible to subscribers if they want to reach out. Provide Contact Information and Links to Social Channels In your welcome email, offer instructions on how your subscriber can whitelist you.Īlso, make sure to emphasize the benefit of doing this so your subscribers won’t miss an important email with a special deal or valuable information. The purpose of whitelisting is to improve your deliverability and make sure that your emails to subscribers aren’t filtered to spam. Whitelisting is when subscribers add you to their address book. This can help ensure that your subscribers can engage with your content no matter where they are. Use a responsive design and keep your content concise and easy to read on a small screen. Make sure your welcome email series is optimized for mobile devices. This can increase open and click-through rates. Use their name and any other information about them to make your emails more personalized and relevant. Personalization is key to building a connection with your subscribers. Important Tips for Writing a Welcome Emailīefore jumping into our welcome email series, let’s look at a few important tips for an effective welcome email journey. In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience.Ī well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers. Do you want to learn how to write a welcome email series for new subscribers?
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